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The domain williamchannell.memory-of.com states the following, "This memorial website was created in the memory of our loved one, WILLIAM J." I analyzed that the webpage also stated " William Channell was born in London, Ohio on July 07, 1995 and passed away on December 08, 2004 at the age of nine with his brother BRETT M." They also stated " CHANNELL in a tragic house fire. We will remember them forever. Please look at my brothers web-site also. Just click onto the link below. You Raise Me Up ." The meta header had william as the first search term. This keyword was followed by channell, memorial website, and memory of which isn't as urgent as william. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.