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The domain mitchell-roberts.memory-of.com states the following, "This memorial website was created in the memory of our Loving Son,." I analyzed that the webpage also stated " Mitchell Wade Roberts who was born in Springdale,Arkansas on April 04, 1983 and passed away on March 02, 2003 at the age of 19." They also stated " We will remember him in our hearts forever. Mitchell Was Born To William Bill and Tina Roberts. My Name is Tina Markley. Mitchell was the middle son of 3 siblings. He has an Older Brother Michael And a Younger Brother Matthew . It was a pretty Yellow Orange ,he liked bright color." The meta header had mitchell as the first search term. This keyword was followed by roberts, memorial website, and memory of which isn't as urgent as mitchell. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.