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The domain matthew-ryan-cobble.memory-of.com states the following, "This web site was created in the memory of our precious son, Matthew Cobble who was born on May 5, 1996." I analyzed that the webpage also stated " He was killed in a tragic collision caused by a drunk driver on July 14, 2003 at the tender, young age of 7." They also stated " Though it took 5 years to create anything like this perhaps a delayed blog This journey continues for us even though we are living again and not just existing. Again, please share this with your friends and family, or anyone who believes it wont happen to me!." The meta header had matthew as the first search term. This keyword was followed by cobble, memorial website, and memory of which isn't as urgent as matthew. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.