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The domain lee-horton.memory-of.com states the following, "This memorial website was created in the memory of our loved one, Lee Horton who was born in United Kingdom on November 15, 1968 and passed away on October 01, 2003 at the age of 34." I analyzed that the webpage also stated " We will remember him forever." They also stated " Click here to see Lee Hortons. To my brother and friend R. Click here to pay tribute or offer your condolences. Bring the memories home by publishing your online memorial as a genuine hardcover keepsake. Click here to contact Karen. Karen Lewis lit a candle on 0." The meta header had lee as the first search term. This keyword was followed by horton, memorial website, and memory of which isn't as urgent as lee. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.