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The domain john-stark.memory-of.com states the following, "July 16, 1984-January 17, 2005." I analyzed that the webpage also stated " This site is created with love to remember John." They also stated " Please light a candle in memory of John everytime that you visit. The song playing is a poem written by Mike and put to music by John. John will be forever loved and remembered. I am blessed to have been his mother and to have been in his life, even though it was way too short. Click here to see John Starks. John David Stark July 16, 1984-January 17, 2005." The meta header had john as the first search term. This keyword was followed by stark, memorial website, and memory of which isn't as urgent as john. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.