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The domain jacob-williams.memory-of.com states the following, "This memorial website was created in the memory of our loved one, Jacob Williams who was born in Indiana on 21 August, 2008 and passed away on 28 July, 2015 at the age of 6." I analyzed that the webpage also stated " We will remember him forever." They also stated " Vicki Davis Church Member . Click here to pay tribute or offer your condolences. Bring the memories home by publishing your online memorial as a genuine hardcover keepsake. This memorial website was created by St Jude Deliverance Center on 08062015." The meta header had jacob as the first search term. This keyword was followed by williams, memorial website, and memory of which isn't as urgent as jacob. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.