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The domain fred-dibnah.memory-of.com states the following, "Fred Dibnah, who died on aged 66, was the Bolton steeplejack and steam power enthusiast made famous by television; he set out to preserve the factory chimneys of Lancashire, but ended up demolishing many of them." I analyzed that the webpage also stated " In 1979 the BBC showed Fred Dibnah Steeplejack, giving an insight into his trade and allowing him to hold forth on how Britain in that decade was nothing compared with the Victorian age." They also stated " Frederick Dibnah was born on April 28 1938 and named after his uncle Frederick,." The meta header had fred as the first search term. This keyword was followed by dibnah, memorial website, and memory of which isn't as urgent as fred. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.