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The domain david-formica.memory-of.com states the following, "This memorial website was created in the memory of our loved one, David Formica who was born in Pennsylvania on December 21, 1990 and passed away on July 21, 2006 at the age of 15 from Acute Lymphoblastic Leukemia." I analyzed that the webpage also stated " We will remember him forever." They also stated " David filled all of our lives with laughter and we will miss him. Laugh when you remember him and remember always that the amount of our grief is equivalent to the amount that we loved him. I gave my son hope in a small word, NO to his." The meta header had david as the first search term. This keyword was followed by formica, memorial website, and memory of which isn't as urgent as david. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.