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The domain chad-nichols.memory-of.com states the following, "This memorial website was created in the memory of my brother." I analyzed that the webpage also stated " Chad Nichols who was born in Coudersport, Pennsylvania on April 15, 1981 and passed away on August 28, 2004 at the age of 23." They also stated " I will miss him forever. Nichols, 23, of Coudersport died Saturday Aug. 28, 2004 as a result of injuries sustained in a motor vehicle accident. He was preceded in death by his father and his paternal grandparents, Luella Dolly and Ervin Nichols, Jr." The meta header had chad as the first search term. This keyword was followed by nichols, memorial website, and memory of which isn't as urgent as chad. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.