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The domain ava-goddard.memory-of.com states the following, "This memorial website was created in the memory of our loved one Ava Goddard who was born in New York on 05 September 2007 and passed away on 29 augustus 2011 at the age of 3." I analyzed that the webpage also stated " We will remember her forever." They also stated " Click here to pay tribute or offer your condolences. Bring the memories home by publishing your online memorial as a genuine hardcover keepsake. This memorial website was created by Julia Goddard on 09242011. Click here to contact Julia." The meta header had ava as the first search term. This keyword was followed by goddard, memorial website, and memory of which isn't as urgent as ava. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.