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The domain adam-dahm.memory-of.com states the following, "This memorial website was created in the memory of our loved one, Adam Dahm who was born in Wisconsin on March 24, 2007 and passed away on March 24, 2007." I analyzed that the webpage also stated " We will remember him forever." They also stated " Please light a candle in memory of Adam if you visit. Let us know you were here . All of our friends and family thought it was such a cute way to announce the news and were thrilled. What did I do wrong? Although Adam was with us for such a short period of time I know for a fact a day will n." The meta header had adam as the first search term. This keyword was followed by dahm, memorial website, and memory of which isn't as urgent as adam. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.