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The domain adam-collins.memory-of.com states the following, "This memorial website was created in the memory of our loved one, ADAM COLLINS who was born in Florida on November 29, 1980 and passed away on April 20, 2009 at the age of 28." I analyzed that the webpage also stated " We will remember him forever." They also stated " Click here to pay tribute or offer your condolences. Bring the memories home by publishing your online memorial as a genuine hardcover keepsake. This memorial website was created by MINDIE COHEN on 06062009. Click here to contact MINDIE." The meta header had adam as the first search term. This keyword was followed by collins, memorial website, and memory of which isn't as urgent as adam. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.