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The domain aaron-hicks.memory-of.com states the following, "This memorial website was created in the memory of our loved one, Aaron Michael Hicks who was born on August 07, 1981 in Council Bluffs, IA to Gaylin and Christine Thomas Hicks." I analyzed that the webpage also stated " He graduated from Thomas Jefferson High School in 1999." They also stated " Aaron was a machine operator at Drake-Williams Steel in Omaha for the past 4 years. He was a member of South Omaha Church of God, Eagles Club, Aerie 104. He LOVED NASCAR and 88, Dale Earnhardt, Jr. Aaron really did live his life to the fulles." The meta header had aaron as the first search term. This keyword was followed by hicks, memorial website, and memory of which isn't as urgent as aaron. The other words they used was memoryof. memory-of is also included but might not be seen by search crawlers.